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Intel’s Arc A750 GPU just got a price cut — and AMD should be worried

Intel has announced a price cut for the first-party version of the Arc A750 Photographers cardbringing the cost down to $249 from its $289 launch price—just four months after the card was released.

It’s a bold move from Intel, which has yet to see much traction in the GPU market with its recently launched Arc series of cards. The Arc A770 and A750 launched in October last year, and while they performed reasonably well, 2022 was certainly more of a triumph for Team Blue’s CPUs while its GPU department Endless struggles passed.

The A750 is still the second most powerful card in the current Arc Desktop lineup – although leaks point to a heavyweight increase. Battlemage GPUs will arrive in 2024 — and it’s already priced at $289 for its performance. The price cut is currently only for the US market, but Intel has said that similar cuts will follow in other regions.

The A750 is ostensibly a 1080p card (although 1440p is certainly an option in many games), and sits in performance competition with AMD’s RX 6600 And NVIDIA RTX 3060.

While the Nvidia card is a bit ahead of the average, it’s also a bit more expensive right now; You’ll be lucky to find an RTX 3060 south of $350 right now, though it matches the $330 MSRP of the RX 6600 — a card with performance that’s much closer to Intel’s competitor in the majority of games.

Intel is raiding the budget gaming space, but only AMD should care

It’s worth noting here that we’re comparing the A750 to a pair of two-year-old GPUs. This is mainly because Nvidia and AMD haven’t actually released any “budget” cards from their current-generation lineups, with the cheapest version to date being $799. RTX 4070 Ti.

No doubt Nvidia considers the 4070 Ti a “mid-range” card, with plans for RTX 4060 and 4050 GPUs To cover budget space later, but let’s be honest here: $799 isn’t a mid-range price tag. That’s the same price as the RTX 3080, which was definitely a high-end card when it first launched.

With that in mind, we’re going to make a bold statement here: while the A750 might blow the RTX 3060 out of the water with value right now, Nvidia simply doesn’t care about the budget GPU market anymore. The high price of RTX 4000 GPUs (combined with constant online speculation exacerbating the situation) shows Team Green is more comfortable at the premium end of the scale, Going all in his “omniverse” fear For pro creators with powerful — and expensive — AI-powered graphics cards.

On the other hand, AMD is trying to position itself as the choice for gamers, insisting that Moore’s Law is alive and well and that its GPUs won’t continue to see generational price hikes. If Team Red can’t compete with Nvidia’s performance at the high end, the most sensible approach is to offer better value for money with More affordable cards instead of.

However, Intel Arc GPUs have the potential to throw a real wrench into those works; Team Red has made some serious price cuts on… The best AMD graphics cards From the previous generation (6000 series), now Team Blue is lowering the bar even lower.

$249 for a fully capable 1080p/1440p GPU with solid ray tracing support is actually pretty insane. The Arc A750 goes toe-to-toe with the AMD RX 6600 (and even the RX 6600 XT) in most games, and actually outperforms AMD in our ray tracing tests. It draws a little more power than the RX 6600, however Enhances continuous Intel performance with driver updates Meaning the A750 is very competitive at this new price.

AMD — and maybe Nvidia, too — will definitely have a chance to regain some ground in the budget arena this year with lower-end cards from their next-gen picks, but Intel’s clearly not messing around; For anyone looking to build a live 1080p gaming PC, the A750 just became the new top choice.


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